Why Does Esther & Elsa Collect Sales Data?

At Esther & Elsa, our goal is to help our retail vendors achieve their full potential. One way we do this is through our requirement for vendors to submit their sales data after each of our markets.

While some vendors may be hesitant to share their sales figures, we want to assure you that this reporting is a critical tool for measuring success at each event and helping you prepare for upcoming markets.

Measuring Market Success

As our markets grow and evolve each year, we strive to continually improve the experience of both our attendees and vendors.

With each new element added or adjustment made at our market venues, we turn to your valuable sales data to understand how these changes impact the time our guests spend with us.

Year after year, we closely monitor the growth in total sales to ensure that we are achieving our mission to transform the retail scene in Charlotte!

Determining Market Space Tiers

We understand that, as a vendor, you invest a significant amount of time and resources into each market you attend. That's why we want to ensure that our events are organized in the best possible way to maximize your success.

By collecting your total transactions after an event, we can understand how each space in our markets performs and understand the flow of attendee foot traffic. This allows us to review and adjust our layouts to ensure the best configuration for your success.

Refining Vendor Mix

With over nine years of market experience, our collection of sales data has allowed us to establish benchmarks for different vendor categories and track attendee spending trends year-over-year.

This data-driven approach enables us to pinpoint the optimal vendor mix for our markets, which translates into a truly memorable shopping experience for attendees and greater success for vendors.

Tool for Your Success

Finally, reporting data is a critical tool for you to measure your business’s success at each event and helps you prepare for future markets.

By submitting regular sales reports, you can analyze your sales trends, compare them with past events, and make informed decisions on inventory, pricing, and marketing strategies to boost your sales and profits!

Conclusion

We are committed to providing resources and tools to help our vendors thrive. Submitting your sales data is just one way we can work together toward achieving your business goals.

We appreciate your dedication to our events and look forward to continuing to support your success!