Privacy Policy

Last Updated: July 15th, 2024

This Privacy Policy describes how Elsa Fine LLC collects, uses, and shares personal information about you and the choices that are available to you with respect to our handling of your information. This Privacy Policy applies to the personal information we collect when you interact with us online or offline or otherwise interact with us as described below. Our online and offline services and interactions with you are collectively referred to as “Services” in this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. In some cases, we may provide you with additional notice (such as adding a statement to the homepages of our websites or sending you an email notification). We encourage you to review the Privacy Policy whenever you interact with us to stay informed about our personal information practices and the choices available to you.

COLLECTION OF INFORMATION

Personal Information We Collect Directly from You
We collect the personal information you provide directly to us. For example, we collect personal information when you use our websites; sign up to our email newsletter; participate in a contest, promotion or survey; communicate with us via third-party social media sites; request customer support; or otherwise communicate with us.

The types of personal information we may collect include your name, email address, zip or postal code, billing address, shipping address, phone number, last four digits of the payment card,  demographic information, and any other personal information you choose to provide.

Information About Your Use of Our Services
We collect information about your use of our Services, such as the products you purchase or express interest in.

Personal Information We Collect Automatically
We automatically collect certain personal information about you when you access or use our Services or shop in our stores, including:

  • Log Information: We collect information about your use of our websites, such as the type of browser you use, access times, pages viewed, your IP address and the referring link through which you accessed our websites.

  • Device Information: We collect information about the device you use to access our online Services, including the hardware model and operating system and version.

  • Transaction Information: When you purchase or return a product, we collect information about the transaction, such as product details and the date of the purchase/return.

  • Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use cookies, web beacons (also known as “tracking pixels”), and similar tracking technologies to collect information about you when you interact with our websites or emails, including information about your browsing and purchasing behavior. We may combine this information with other information we collect about you and use it for various purposes, such as improving our websites and your online experience, understanding which areas and features of our sites are popular, counting visits, understanding campaign effectiveness, tailoring our communications with you, determining whether an email has been opened and links within the email have been clicked and for other internal business purposes. For more information about cookies and how to disable them, please see the “Cookies” section below.

Personal Information We Collect from Our Partners and Other Sources
We may obtain personal information about you from other sources and combine that with information we collect about you. For example, we collect personal information from the local postal services’ national change of address databases to verify and update mailing addresses.  If you interact with us on social media, we will also collect personal information about those interactions.

Personal Information We Derive
We may derive personal information or draw inferences about you based on the other types of personal information we collect. For example, we may infer your location based on your IP address, or that you are interested in purchasing a certain product based on your browsing behavior on our Services.

USE OF PERSONAL INFORMATION

We may use personal information about you for various purposes, including to:

  • Provide, maintain and improve our Services, including to facilitate and improve your in-market and online shopping experiences;

  • Deliver the products and services you have rendered;

  • Process orders and payments you submit;

  • Conduct internal research and development and make business decisions about current and future product and service offerings;

  • Respond to your comments, questions and requests and provide customer service;

  • Communicate with you about products, services, offers, promotions, rewards and events and provide news and information we think will be of interest to you;

  • Manage your online account(s) and send you technical notices, updates, security alerts and support and administrative messages;

  • Personalize your online experience and provide advertisements, content or features that match your profile and interests;

  • Analyze trends and data.

SHARING OF PERSONAL INFORMATION

We do not share your personal information unless you have given permission.

ADVERTISING & ANALYTICS

We engage third parties to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may use cookies, web beacons and other technologies to collect personal information about your use of our websites, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This personal information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our websites and other websites and better understand your online activity. For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit http://optout.networkadvertising.org and http://www.aboutads.info/choices. European users may opt of receiving targeted advertising by visiting http://www.youronlinechoices.eu/. Please note that you need to renew this choice on each device and browser you use to access our Services.

We may also work with third parties (such as Facebook, Instagram, and TikTok) to serve ads to you as part of a customized campaign on their platforms. If you prefer not to see customized ads from us, you can usually opt-out by changing your account settings or preferences on such platforms.

DATA RETENTION

Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which the personal information was collected and any other permissible, related purpose. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired.

CHILDREN

We do not, in providing the Services, knowingly collect personal information from children. If you have reason to believe that a child has provided personal information to us via the Services, please contact us, and we will endeavor to delete that personal information from our databases.

CALIFORNIA RESIDENTS: YOUR PRIVACY RIGHTS

Consumers residing in California are afforded certain additional rights with respect to their personal information under the California Consumer Privacy Act or “CCPA” (California Civil Code Section 1798.100 et seq). If you are a California resident, this section applies to you.

Collection and Use of Personal Information: In the preceding 12 months, we have collected the following categories of personal information: identifiers, information subject to Cal. Civ. Code § 1798.80(e), characteristics of protected classifications under California or U.S. law, commercial information, Internet or other electronic network activity information, geolocation data, professional or employment-related information, audio, electronic, visual or similar information, inferences drawn about you and other categories of personal information that relate to, describe or are reasonably capable of being associated with you.

For examples of the precise data points we collect and the sources from which we collect this personal information, please see “Collection of Information” above. We collect personal information for the business and commercial purposes described in “Use of Information” above.

Disclosure of Personal Information: We may share your personal information with third parties as described in the “Sharing of Information” section above. In the preceding 12 months, we have disclosed the following categories of personal information for business or commercial purposes to the following categories of recipients:

Vendors, consultants and other service providers who perform services on our behalf

  • Identifiers

  • Information subject to Cal. Civ. Code § 1798.80

  • Commercial information

  • Internet or other electronic network activity information

  • Geolocation data

  • Inferences

Sale of Personal Information: California law requires that we provide transparency about the personal information we “sell,” which for the purposes of the CCPA broadly means scenarios in which we have shared personal information with partners in exchange for valuable consideration. While we do not provide personal information about you to other companies for money, we do allow our advertising partners to collect identifiers, commercial information, and Internet or other electronic network activity information via our Services to show you ads that are targeted to your interests. To opt-out of having your personal information used for targeted advertising purposes, please see the “Advertising and Analytics” section above. You can also contact us at info@marketsformakers.com to make an opt-out request.

Your Rights: Subject to certain limitations, you have the right to request (1) more information about the categories and specific pieces of personal information we have collected, used, sold, and disclosed about you, (2) deletion of your personal information and (3) that we stop selling your personal information. We will not discriminate against you if you exercise your rights under the CCPA.

You may make these requests by emailing info@marketsformakers.com. Once we receive your request, we will verify it by asking you to provide certain information, such as identifiers like your email address and phone number. If you would like to use an authorized agent registered with the California Secretary of State to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests on your behalf.

Notice of Financial Incentives: We offer various financial incentives. For example, we may provide discounts, coupons and other benefits for customers who sign up to receive our marketing emails or join our loyalty program. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name and email address) and commercial information (like your purchase history). You can opt into a financial incentive by following the sign-up or participation instructions provided, and you have the ability to opt-out of the financial incentive, or our subsequent use of your personal information in connection with a financial incentive, at any time by contacting us at info@marketsformakers.com. In some cases, we may provide additional terms and conditions for a financial incentive, which we will present to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you.

CONTACT US

If you have any questions about this Privacy Policy and you reside:

Please contact us at:
shop@estherandelsaretail.com